14 DAY TRIAL // Galaxy S4, the latest Android-based flagship smartphone from Samsung, has already started arriving on shelves in various markets around the world, and Samsung has put the marketing machine for it in motion.
Today, the company published a video to provide details on the design principles behind the mobile phone’s chassis, explaining what determined it to keep the design and build materials from Galaxy S III almost unchanged.
One thing that should be noted here is that Samsung is not the only handset vendor to publish design videos, as HTC and Sony did the same recently with their HTC One and Sony Xperia Z smartphones.
“This is the design story of Galaxy S4 to show Samsung designers ceaseless efforts to have created Galaxy S4 as a life companion for customers,” the South Korean mobile phone maker notes in the video’s description.