PULL&BEAR 1.3.5

It seems that every major fashion retailer has launched its own app to get closer to loyal customers and attract new ones. Inditex group consists of many extremely popular and affordable fashion and cosmetics brands. Many of them have launched their own app, including Pull&Bear.

App layout that copies the website

If you're a fan of the brand, then you've surely gotten used to the simplistic layout with artistic images. Indeed, out of all Inditex brands it seems that Pull&Bear has the most pictures and photo shoots.

The app doesn't come with instructions but the layout is intuitive, in the classic Android style with all features neatly arranged in a menu on the left side. The app comes with an editorial section, filled with pictures and videos from photo shoots, but there's no access to the blog.

Search for various items

All items are arranged into categories, simply tap on one to open subcategories and start browsing. The app is really fluent, using only gestures for navigating within it.

But some sections, like jeans and footwear would need more subcategories so users wouldn't have to scroll through all of them to search for a specific item. Products come in several sizes and colors to choose from. Read product info and share them with friends on social networks.

Check for in store availability or purchase items online

The whole purpose of an app is to make it easier for customers to shop online, from the comfort of their own home or from anywhere they have internet connection. This app makes it easy to do so. You can add items to your shopping bag and proceed with the purchase, or you can add them to a wishlist and buy later.

If your size isn't available online, the app may search in physical stores and recommend one near you. When in store, you can also scan bar codes of products and check their description in the app.