Samsung removed its corporate logo from Japanese units

Apr 20, 2015 09:42 GMT  ·  By

Samsung might be one of the world’s largest smartphone makers, but the company is horribly underrated in Japan.

The device maker’s phones account for only 5% of all handsets sold in the country. The biggest part of the pie is apparently snatched up by Apple, whose iPhones have managed to persuade 40% of the phone users in the region to purchase them.

But with the advent of the Galaxy S6 and Galaxy S6 Edge in the country, which are due to arrive on April 23, Samsung is trying out a different strategy.

The Korean tech giant has removed the corporate logo from its new devices, hoping that Japanese customers will be dazzled by the design and rush to purchase one of these models (as seen at the Korean Herald).

Samsung’s new flagships will be just Galaxy-branded in Japan, where they will be offered via carriers like Docomo and KDDI.

Even if Samsung won’t achieve the popularity it dreams of in Japan, it’s still pretty well backed up globally. The Galaxy S6 and Galaxy S6 Edge are selling like hot cakes and have already become the most popular Galaxy S handsets to date.

The company expects to sell around 70 million Galaxy S6 and Galaxy S6 edge units around the world in the following months.

Japanese Samsung Galaxy S6 / S6 Edge units (5 Images)

Samsung Galaxy S6 Edge in emerald green
Samsung Galaxy S6 in goldSamsung Galaxy S6 in blue
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