Sony Mobile Releases New Xperia Z Video Ads in Japan

The smartphone is expected in European countries later this month

Sony Mobile’s Xperia Z flagship handset arrived in Japan several weeks ago, and it has already registered increased interest from users in the country, though it seems that the handset vendor is aiming for more.

We have already had the chance to have a look at various promotional videos with the device, and now we can watch some more.

As XperiaBlog notes, these are 30-second videos meant at stressing on the emotional experience that the handset can deliver. They also come with tag lines such as “Make Magic” and “Be Moved.”

The Xperia Z smartphone is expected to arrive on shelves in Europe and other markets at the end of this month. Sony Mobile hasn’t fired up its marketing machine for it in these countries, but it might do so closer to launch or soon after, so stay tuned.

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