14 DAY TRIAL // Today, Japanese mobile phone maker Sony Mobile officially announced plans to kick off a TV marketing campaign for the newly unveiled Xperia Z1 smartphone.
Said to be the biggest marketing push to date, the new campaign is called “the best of Sony, for the best of you,” the company announced in a blog post.
According to Sony, the initiative will highlight iconic moments that have been captured with the new Xperia Z1 smartphone.
Furthermore, the company published the first video ad that will be aired as part of the effort, which can be seen embedded above. The clip is meant to stress upon the imaging capabilities of the new mobile phone.
Sony explains that the clipwas shot in Barcelona, and that it will run in over 25 markets starting tomorrow. It will be available across TV, print, OOH, online, retail, and digital.