Canadian mobile phone maker Research In Motion is gearing up for the launch of a new mobile operating system, BlackBerry 10, set to be officially unveiled to the world on January 30.
Apparently, the company has already put its marketing machine in motion, and what appears to be the first BlackBerry 10 commercial has made an appearance online.
The video ad, spotted by Nerdberry on CNBC, does not offer too many details on the platform, but it does suggest that the new OS will be great for business users.
The video ad features similarities with another commercial from RIM, made with the New York Times, and might be followed by more of these soon.
With less than two weeks left until BlackBerry 10 becomes official and with the hype around both the OS and devices powered by it increasing, we should indeed expect such video ads to start airing soon.