HTC has a new strategy to market the One M9

Mar 19, 2015 13:58 GMT  ·  By

HTC officially announced its One M9 flagship device at MWC 2015, and while the phone has yet to arrive in the wild and into the hands of testers, the company is making sure we’re not forgetting about its latest achievement.

With this purpose in mind, HTC has rolled out a series of 10 commercials featuring none other than Robert Downey Jr.

Downey was also featured in the first promo video that HTC showed us on the grounds at MWC 2015. But these new promos are completely different.

It appears HTC has hired a surrealist director to produce its latest series of commercials, which actually don’t have anything in common with the regular idea of an ad.

They don’t really promote anything, they just narrate weird situations with Robert being the central character of them all.

The videos are tagged with different colors including white, red, yellow or green, and you can see that the whole background of the short clips is dipped in that particular hues.

If there are film lovers among you, you’re most certainly going to appreciate these brief videos. Some of them gave me David Lynch vibes, some Jodorowsky vibes. One of them made me think of Donnie Darko instantly, so yes they are weird, but really beautiful too.

What do these short clips have to do with HTC’s new One M9 phone? Well, I’m not really sure, but it’s an adventure to go through them, nevertheless.